The Brand
lo-ki is a clothing and lifestyle brand, which embraces the ‘low-key’ way of life. The name, derived from ‘low-key’, not only reflects the minimalist aesthetic and style of the brand, but also the personalities and lifestyles of those who wear it. Embracing those who follow a more down to earth, modest and relaxed approach to life.
Drawing inspiration from cafe culture, wellness and travel, we aim to evoke a feeling within our customers of those everyday environments where you can switch off, relax and have a feeling of contentment. From sitting at a cafe corner and strolling the city streets to enjoying live music in summer and chilling on a Meditteranean beach, all these environments embrace the essence of lo-ki.